Designing the Perfect Business Sign for Indoor or Outdoor Spaces

Business storefront sign designed by Offset BBQ

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Not all custom business signs are designed the same. There are different design considerations for outdoor signs and indoor signs. When you’re choosing a big outdoor storefront sign for your business, you’re likely thinking about long-term quality in the face of the elements. When you’re looking for small indoor business signs, you’re probably thinking about how the sign should work with the space and how to meet certain regulations.

Below, we’ll outline the difference between designing indoor and outdoor business signs to help you. Or, you can reach out to our designers now to discuss the design process for your specific sign.


One of your most essential choices, when you’re designing an outdoor sign, is your material. Many materials will not remain durable in rain, direct sunlight, wind, and other elements. Often, you will need to choose a high-quality version of the material that you’d like for your outdoor sign.

Some materials, like metals, can be made to withstand the elements more easily. Aluminum is a common sign material option that works well when placed outside.

You might think that indoor materials are not as important. However, they are important, just in a different way. Only window graphics will need to deal with any weather (direct sunlight is the main concern here). So, choosing a material is less about standing up to the weather and more about the look and feel a particular material will impart on the sign. Generally, larger, more permanent signs will need better materials.

Sizing and Placement

The size the placement of your outdoor signs is critical. Most want their outdoor signs to be quite large so that people driving by can see them. They’ll also need to be close to their intended audience. Therefore, if you really want to catch the attention of drivers, you should place the sign near the road. If you want pedestrians to step into your building, place the sign near the sidewalk facing your storefront.

Indoor signs for businesses might be placed anywhere and be of any size. Still, it would be best if you kept in mind who will read them and where they will be, so you know how large the sign needs to be so it can easily be read.

We Offer Chicago Business Signs

Whether you need an exterior sign or an interior sign, our design team at Windy City Signs and Graphics is ready to help you make the right decisions for your needs. We have a wide selection of highly durable material options and we will walk you through all of the other design choices that you need to make. Speak to our team today for more information on our signs.

When you work with us, we promise to provide you with an inside look at your project, so you can understand what we’re doing and how we’re doing it. Our goal is to provide you with signage that will elevate your business and allow you to form a partnership with us that you won’t regret.

Contact us today to get started!

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