As humans, we are visual learners. People are more receptive to visual messages (think billboards, artwork, and videos) than other forms of communication. Add to that today’s shorter attention spans, and you, as a business owner, are in a conundrum. How do you engage your customers and communicate your brand visually?
Find out how sign companies help you do just that.
Before We Begin, Let’s Explore the Meaning of Visual Communication
Visual communication is the process of conveying information, be it ideas or messages, using a variety of:
● Images
● Graphics
● Colors
● Style
● And more
You aren’t simply relying on words to say what you are trying to communicate; you use symbols and designs to convey key messages. Let’s put it another way—all you need is a quick glance to recognize Coca-Cola’s red lettering or McDonald’s golden arches.
No wonder some of the most recognizable brands in America are also some of the biggest businesses in the country.
How Can Sign Companies Help You Communicate Visually With Your Customers?
Signage isn’t just a sheet of vinyl or a storefront sign; custom signs are about conveying information visually. That’s why working with experienced sign companies is so important. They have the expertise to help you maximize visual communication with signs. Here’s how:
- Incorporating Your Branding Tastefully, Repeatably
Splash your colors in there, drop the logo somewhere, and you’re good to go, right? Wrong! Creating a cohesive, repeatable brand requires considered designs. Your brand’s colors must be used in a way that enhances the design, and the logo must be given a place of prominence. Overall, the branded design should be easy to understand at a glance while still being as obvious as yours.
- Not Just Attractive Designs, Signs That Convert
A lot of our customers assume that design is all about “looking pretty”. Appeal is important for attracting attention, but that’s not all that a sign has to do. Business signs are vital advertising tools and must help your business generate revenue. Expert sign designers can combine style with conversion-focused elements that help you increase sales.
- Identifying Cost-Effective Signs for Visual Communication
Your marketing efforts are only as effective as the volume you’re able to give them. A single sign will reach a few people; tens or hundreds of signs can get you noticed city-wide. Sign shops can help you identify signage that will amplify your marketing and steer you clear of signs that don’t deliver the value you expect.
Don’t Make This Mistake With Your Visual Communication Efforts
Working with multiple sign companies for business signs isn’t just an administrative headache, it’s a recipe for a visual disaster. Colors can be mismatched, designs can conflict, and you may end up duplicating signs.
Work With One of the Top Sign Companies in Chicago
At Windy City Signs and Graphics, we see ourselves as more than just a sign shop, we see ourselves as marketing partners. You will work with a team that understands your vision and helps you maximize your marketing potential. Book a free consultation to discuss your needs and start designing custom signs for your business.
