Important Lobby Signs for Branding and Communication

Indoor lobby sign designed for Simplex Group

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First impressions are everything, especially when it comes to your business. As soon as someone walks into your lobby, they should be greeted with a warm welcome and a clear idea of what your brand represents.

This is where lobby signs come in. Not only do they provide information, but they also help to build your brand and communicate your message. Here are 7 essential signs that will help you achieve this goal.

7 Essential Lobby Signs for Branding and Communication

1. 3D Logo Signage

Your logo is the face of your brand. It’s what people remember you by. Having your logo prominently displayed in your lobby is a great way to make a lasting impression. It also helps to reinforce your brand identity and make it more recognizable. Signs such as channel letters offer a stunning look to 3D logos.

2. Wall Graphics

Wall signs are a great way to add color and personality to your lobby. These lobby signs for business can be used to showcase your products, services, or company values. Wall graphics are also a great way to set the tone for your business and create a welcoming atmosphere.

Large graphics and wall murals can be used to showcase artwork, graphics, special callouts for your business, and more.

3. Wayfinding Signs

Nobody likes getting lost, especially in a new place. Wayfinding lobby signs can help guide visitors to where they need to go. They can also be used to highlight important areas, such as restrooms or conference rooms.

4. Reception Signage

Your receptionist is often the first person your visitors interact with. A sign that identifies them and their role can help create a more professional and welcoming environment. It also helps visitors know who to approach with questions or concerns.

It’s obvious to you who the receptionist is, but a ceiling or table sign immediately shows where people should go first.

5. Directory Signs

If you have a larger office space or manage a commercial property with multiple tenants, a directory lobby sign in the lobby is essential! They do what it says on the tin—they display room numbers and the occupant. Interchangeable sign plates allow you to shuffle the directory as you need to and can save you the expense of having a new sign made.

6. Safety Signs

Safety should always be a top priority in any business. Having safety office lobby signs can help to remind visitors of potential hazards and what precautions they should take. Safety signs can also help to reinforce your company’s commitment to a safe and healthy workplace.

ADA signs are mandatory for businesses of a certain size, and not having them can entail a hefty fine!

7. Digital Signage

Digital signage is a modern and versatile option for lobby signage. It can be used to display a variety of content, such as news updates, social media feeds, or even your company’s latest blog post. These wall signs are a great way to showcase your products or services in a more dynamic way.

Design Stunning Lobby Signs for Your Business

Find and design stunning office lobby signs with the top team in Chicago. Book a free consultation to discuss your needs today.

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