Outdoor advertising is a powerful tool that can’t be ignored, no matter what your business is. That’s why outdoor signs have become one of the most important parts of modern marketing.
At Windy City, we understand the allure of outdoor advertising and the magic that well-crafted signs can bring to your brand. We combine our dedication and creativity to create signage solutions that elevate businesses in ways they couldn’t even imagine.
Exterior Building Signs: A Canvas for Brand Storytelling
What has the power to stop people in their tracks? Busy pedestrians and cars in a hurry? An eye-catching outdoor sign that tells a story. Your sign isn’t just a visual; it’s a way for your brand to tell a story that matters to people. Follow our expert tips to learn more about why these signs matter for businesses!
- Crafting Visual Identity
A perfect sign captures your essence. How do you do that? Ensure that you incorporate your brand colors, typography, and imagery that tell the right kind of story.
- Strategic Placement
The right place can make all the difference for a business. Whether it’s on a busy intersection or a quieter street, strategic sign placement means that you’re getting the most visibility possible. We can help you when we come to the site of your business so we can make sure that your outdoor signage for your business gets the best placement possible.
- Size Matters
Pay attention to your sign. If your sign is too large, it might not fit the ambience of your business, but one too small means that you risk people walking right past. We can help you come up with a size that is just right.
- Light Up the Scene
The magic doesn’t have to end when the sun goes down. Illuminated signs shine bright and make your brand visible even in the darkest hours or when there is low visibility. Outdoor light box signs make a huge difference when trying to capture attention.
- Creativity in Shape and Form
Unconventional shapes for outdoor signs can be unforgettable. For example, if you have a bakery, consider a sign that has a sign shaped like a loaf of bread! If you own a pet store, consider the shape of a dog or cat (or both)!
- Digital Displays
These kinds of displays add an interactive element to your strategy. Imagine an electronic billboard that changes messages throughout the day, capturing different audiences. What better way to tell your audience about your products and services?
- Seasonal Flair
A clothing store might deck its sign with colorful leaves in the fall, hinting at new autumn collections. You don’t have to have the same sign all year round! Change with your seasonal promotions and watch people become captivated! Or, consider outdoor event signs if you’re not interested in changing your main sign, but want extra promotion!
- Social Media
An eye-catching sign is Instagram-worthy. Encourage customers to share their experiences with your sign on social media and create a buzz that extends even into the digital world!
Get Your Outdoor Marketing Signs Today!
At Windy City, we understand that outdoor signs are more than just advertisements; they’re statements that are meant to spark engagement with your customer base. Our team of designers craft outdoor signs that capture attention and tell stories.
With eye-catching signs, you have the power to stop people in their tracks and ignite curiosity. So, if you’re ready to get started, contact us today so we can get started on your outdoor signs!
