Why Are Monument Signs a Great Way to Advertise Your Business?

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While having the best products and services are necessary to gain a competitive advantage, investing in monument signs Chicago will give your company an additional boost. These large exterior structures are specially built to last a lifetime. Typically made of hardwearing and weather-resistant materials like brick, stone, steel, and concrete, these are fantastic long-term investments if you plan to be operational for long. Their three-dimensional characters and letters are great for adding more depth and character to your signage.

Strategic installation is also key to success. With proper planning and positioning, these signs can easily generate hundreds of impressions each day. People will often use them as landmarks, thus reinforcing your brand in your local customers’ subconscious.

Other Advantages of Investing in Commercial Monument Signs

  1. Claim the location: Don’t be that store in the corner that people often ignore. Standout from the crowd and become a familiar name among locals. Get associated with the neighborhood or street of your location.
  2. Boost business visibility: Since these signs are installed at an eye-level, it’s easy to spot them even from long distances. Given their size, you can also advertise your slogan, contact information, competitive advantage, and more.
  3. Round-the-clock marketing: Monument signs for business gain more impressions than television, radio, or magazine ads. With the proper illumination, your signage can be seen regardless of the weather conditions.
  4. 2-in-1 signage: Digital displays with a unified control panel can be integrated into your monument signage. This gives you an extra edge because not only will your signage be even more attractive and captivating, but you’re also able to creatively display your trademark and showcase video advertisements. With just a click of a button, you can update the display.
  5. Connect with your target audience: Feature seasonal greetings, friendly reminders, weather updates, quirky statements, important announcements, times, and updates with your signs. This will not only give your company additional attention but will also demonstrate your brand’s reliability and trustworthiness. Customers will also find your brand to be relatable and unintimidating.
  6. Provide wayfinding information: Monument signs are fantastic avenues for displaying directional cues, directories, maps, and wayfinding details. These are especially needed in large properties such as resorts, universities, and hospitals.
  7. Complement your existing structures or branding elements: Your signage partner can create these signs in a way that is cohesive with your building’s exterior and brand personality. For example, a nature resort can have signage that looks rustic and classic. This type of signage appeals to your target audience, who often visit the place with their families, friends, and loved ones.

Get Noticed with Windy City Signs & Graphics in Chicago

Windy City Signs & Graphics is a leading supplier of outdoor monument signage for businesses in various industries. We are dedicated to providing tailor-made solutions for your unique needs and requirements. Whatever the materials or sizes you choose, you can have the confidence that our team will be there every step of the way to provide professional assistance.

Give us a call today to learn more about our exceptional signs.

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