What do customers and guests see when they enter your lobby? If it’s a blank wall, this likely won’t be working to position your company well. This also won’t be helpful when it comes to showcasing your offerings and/or your boosting sales.
The good news is that lobby signs can completely pivot your approach. You’ll be able to transform your reception area with impressive signage that can proudly showcase your brand and even increase sales.
Create a Winning First Impression.
In a competitive business market, first impressions are always critical. If you have customers or clients arriving at your facility for the first time, you’ll want to make sure that they have a positive experience. Showcasing reception area signs when they enter is key. These signs will reassure guests that they’ve arrived at the right spot and proudly display your brand. This will create a favorable image for your company so that your customers and guests are more inclined to do business with you.
Highlight Your Offerings with Lobby Signs.
In your lobby, your signs could also be promoting what your business has to offer. It’s common that people may need to spend a minute or two in your reception area. Take advantage of these moments by using signage to display your products and services. This will give customers and clients a chance to learn more about your offerings and could result in additional sales simply because of your signs.
Showcase Company Information.
Reception area signs can also be used to command professionalism and convey trust in your company. If you have notable achievements or awards to highlight, consider showcasing these accolades in your lobby. Right when guests enter your establishment, they will be able to learn more about your company, your successes, and why they should do business with you versus your competitors.
Choose Custom Lobby Signs for Ultimate Impact.
To ensure your signage is effective, you’ll want to choose custom lobby signs. Your business is unique, so a one-sign-fits-all approach simply won’t do. Custom signage allows you to take control of every aspect. From the size, shape, and placement to the materials, colors, and fonts — all of these details can be personalized. This will ensure you receive signage that’s specific to your company for maximum impact among your customers, clients, and guests.
For support with custom signs in Chicago, IL, reach out to Windy City Signs & Graphics. Our team of signage specialists is well-versed in a wide range of indoor signs that will transform your lobby into a powerful marketing tool. To learn more and receive a quote, reach out to us in Chicago, IL.
