Let’s be honest – business leaders have little appetite for investments that don’t perform. Indoor business signs are no different. Signs that make the office look professional and improve visitor experience are good; signs that fall apart after a few weeks or deserve their own line item in the budget are not.
So how do you choose the right indoor business signs?
5 Tips for Choosing the Right Indoor Business Signs
In this blog, we’ll look at five things that will help you decide what type of custom indoor signage is best for your business.
1. Know How Much You Want to Spend
Before you start shopping, establish a rough budget for your new signage. It’s okay to not have an exact amount but set an upper limit that you would like to stay under. Custom interior business signs can range in cost from $500 to $5,000 and beyond, so having clarity on your budget will help you maximize value.
Don’t hesitate to bring up costs with your signage company. Any reputable company will appreciate you being upfront and can help find options that suit your budget.
2. Be Clear About Why You’re Getting the Sign
Not all custom indoor signage serves the same purpose: some are better for advertising, others for branding, and still others for wayfinding. Make sure you know what you expect your signs to do before you go shortlisting signs.
It can be tempting to just get one sign that can do all three, but that’s a sign of a big mistake. Signs that try to do too much almost always end up looking jumbled up and unattractive. It’s best to talk to an experienced signage professional who can help you design signs for maximum impact.
3. Quantity Is No Substitute for Quality
Be wary of cheap signage, and always consider the materials and production techniques used. What little you save initially on budget signage will mean nothing if your lobby signs look cheap or start fading after a few weeks.
Check the materials the sign company uses, how the signs will look to visitors, and whether they enhance your business’s interiors. Remember, if you have doubts about how they look, your customers will too.
4. Learn More About Custom Interior Business Signs
“What kind of signs do you have?” is what most first-time customers ask us. But buying signs doesn’t have to be like shopping off-the-rack, you can customize your designs for more effective personalized branded signs.
Instead of choosing indoor business signs first and designing around them, it’s better to have a vision in mind and then designs that fit it.
5. Work with a Partner That Will Make it Happen
To make the most of your signage budget, you’ll want a signage partner that can bring your vision to life. A lot of signage companies near you are just resellers of the same standard lobby signs, which is why you need to work with a full-service sign company like Windy City Signs & Graphics.
Our team loves to create stunning signs, and we’ll work closely with you to bring your dream signs to life.
Book a free consultation to discuss indoor business signs for your Chicago office.
